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Posted: September 09, 2009

NetTrac Provides Innovative Solution For Engineered Lifting Systems and Equipment Inc.

NetTrac Design team creates unique marketing tool for Engineered Lifting Systems and Equipment Inc., industry leader in crane and hoist solution provision in Ontario, Canada. Working with key marketing executives and staff of ELS, NetTrac designers won the day with the creation of a truly unique web site design that met the requirements of the company.
First and foremost ELS wanted to stand above their competitors in Internet marketing. Secondly, they wanted their customers to be able to drill down through their product categories in either a textual or graphical presentation, in an easy and understandable way. Lastly, ELS wanted to be able to control their content.

NetTrac designers and programmers were able to meet these needs, making not only a presentation that stands at the top of the industry in innovation of web presentation, (“The graphical presentation is by far one of the most innovative and we are happy to have had a role in advancing creative marketing design in this (industry) sector.” says NetTrac CEO Bill Noble.) but in also designing an administrative interface for the company to control their web content with straight forward and easy to understand tools.

The NetTrac Development Team specializes in making web content manageable by the customer by programming and creating tools designed to meet the customer’s specifications in this critical area, dramatically increasing the customer's ROI. Rhoda Bowman, head of ELS’s support team, comments: “From this Admin Panel, in-house editing of web pages and search engine optimization can be easily done.”

Overall, the NetTrac team thanks ELS for the opportunity to be of service and looks forward to continued partnership in assisting with their hosting and web creation requirements.